Blog by Michael Giesbrecht

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It's A Numbers Game

People will pay more for your house if the listing price does not end in a bunch of zeros.  That is the opinion of a research team at Cornell University after examining thousands of real estate transactions in South Florida.  Because people are used to precise numbers for less-expensive items and round numbers for costly items, "consumers generally and home buyers specifically tend to perceive that a price is smaller if there are digits at the end instead of zeros."  There are other strategies that come into play when pricing a home and working with certain numbers and I invite you to contact me anytime to discuss those.



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